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    • Call Us:

      617.546.4710

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    Your Home Deserves a Thoughtful, Market-Smart Plan

    I’ll advise you on a selling strategy that highlights your home’s strengths and maximizes its value. From proper preparation to tough negotiation, I will advocate fiercely for your interests.

    

    

    our marketing strategy
    Need to Buy, Too?
    4.9
    450+ reviews

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    Our process

    I don't just list your property.
    I invest in your home.

    The seller's agent's job is to focus on prepping your home for market and promoting it to an extensive network of qualified buyers so that you can sell for the price you want, in the timeframe you want. Here's how the process works, from start to finish.

    Step 1: Understanding Your Goals

    At the outset, my primary focus is to gain a deep understanding of your specific goals regarding the sale of your property. I take the time to listen and comprehend what you want to achieve and how you define what a successful outcome would look like. Your unique needs are my priority, and I’m committed to tailoring the approach to ensure a successful sale that aligns with your objectives.

    Step 2: Choosing The Right Agent

    Finding the right agent is the first step to ensure a successful sale. Your agent should not only be skilled but also someone you feel comfortable with. They should understand your unique needs, your property, and your timeline. A great agent comes with a network of contacts to assist you with legal matters, tradespeople, CPAs, and more.

    Step 3: Market Analysis

    Our dedicated team conducts a thorough market analysis to determine the optimal price point for your property. We utilize a combination of real-time data and localized insights to price your home competitively. This strategic pricing approach not only attracts potential buyers but also maximizes your property's market value, leading to a more favorable outcome for you.

    Step 4: Effective Marketing

    Our marketing strategy goes beyond the standard approach. We employ a comprehensive suite of strategies that includes professional photography, a dedicated property website with 3D tours, targeted online advertising campaigns, reverse prospecting to buyers, quality print & mail materials, and more. Your property receives the attention and exposure it deserves in the real estate market. We understand the importance of showcasing your property in its best light and leverage innovative marketing techniques to achieve this.

    Marketing Strategy

    Step 5: Property Presentation

    First impressions matter! Our expertise extends to advising you on how to present your property in the most appealing way. From minor repairs and improvements to help decluttering or with staging, we provide guidance to enhance your property's overall appeal. By doing so, we increase its attractiveness to potential buyers, ultimately leading to a faster and more successful sale.

    Step 6: Showings & Open Houses

    Your agent truly excels when it comes to conducting showings and hosting open houses. Known for being earnest and personable, as well as highly attentive to details, I possess a unique ability to connect with prospective buyers. With genuine enthusiasm, I go above and beyond to make every property tour a memorable experience, effectively showcasing the property's true value to potential buyers. This extra attention and intention put into each tour consistently yield the best possible responses.

    Step 7: Negotiation Expertise

    Your agent's role is to generate offers with the best terms for you. They will provide strategic advice and have faith in your property's value. As offers start to come in, our negotiation skills become a critical asset. We work diligently to secure the best possible deal for you, whether it involves price adjustments, favorable terms, or other aspects of the transaction. Our seasoned negotiation experts ensure you're well-represented throughout this pivotal stage.

    Step 8: Under Contract & Inspections

    Once your property is under contract, your dedicated

    agent takes the lead, overseeing all contract details and inspection processes efficiently. They ensure all parties meet their timelines, address any concerns during

    inspections, ensure financing is on target, and handle unexpected issues like low appraisals with a well-prepared strategy. With clear and consistent communication, you

    stay informed and confident throughout the transaction.

    Step 9: Closing the Deal

    We guide you through the entire closing process. Working in tandem with your attorney and the other party we make sure all the necessary paperwork is in order and that the transaction progresses seamlessly. Our goal is to make this phase as stress-free as possible, allowing you to complete the sale with confidence and peace of mind.

    Step 10: Ongoing Support

    Our commitment to you doesn't end with the sale. We provide ongoing support, remaining available to assist with any questions or future real estate needs you may have. Your satisfaction and success are paramount, and we';re here to ensure you continue to receive the highest level of service.

    Hear What It’s Like to Work With Me—From the People Who Know Best

    My clients share how my mix of strategy, clear communication, and intuitive guidance shaped their buying or selling experience. Their stories reflect the real impact of a thoughtful, client-first approach.

    ashgordon1013
    Eric is phenomenal, incredibly responsive, thorough, and dedicated!! He helped us with a sale and a purchase and he made the process as smooth as possible. I highly recommend him to everyone I know looking for an agent!
    smaged
    We needed a realtor to help us sell our property in Boston. Bring ourselves realtors in Canada, we selected very carefully a Realtor in the USA, knowing through experience what qualities to look for. We hired Eric Raynor to sell our property in Brighton (MA) in Sept 2024. After interviewing several referred agents and feeling like we were treated like absent landlords, we looked for an agent on the Internet. Eric responded immediately. He made us feel very comfortable, answered all our questions, prepared within a day a thorough market evaluation to justify his pricing strategy, presented us with a proper plan to prepare and stage the property for sale within a short period of time and to price it competitively. Not only did he get us the best price, he also secured the best terms for us, allowing for a stress-free transaction, a key element for us out-of-the country owners. Without having ever met us, Eric Raynor went above and beyond our expectations and his level service was simply outstanding. We would recommend Eric to anybody looking for a realtor and we would re-use his services without hesitation. Thank you again for an outstanding job. Ian and Sarah Maged
    mpmarotta
    Professional, responsive, and highly organized -- Eric made selling my condo an easy and stress-free experience. He was able to arrange for furniture staging, refer me to a real estate lawyer, and field multiple competing offers in response to his listing, all while keeping me informed as needed and moving each step forward with speed and efficiency. The entire process went as smoothly and successfully as I could have imagined.
    AnnieRoommate
    I don't know how anyone sells a house without Eric! The prospect of listing our Somerville condominium was daunting, but Eric made it easy. When we didn't know where to start, he gave us expert advice and helped position our sale perfectly in terms of timing, pricing, and staging. He exceeded our expectations from start to finish, all the way down to the little details leading up to the closing, like smoke detector inspections and final water bills. Throughout the entire process Eric was extremely hard-working, enthusiastic, and responsive. He really knows the market and understands buyers, and he knows how to put the seller's mind at ease. Selling a house is a ton of work and it's not something most of us do more than a couple times; you want to work with someone knowledgeable, trustworthy, and personable. Eric hits the mark on all three. I can't recommend him enough!
    schedule a call

    Let’s Talk About the Best Way to Position Your Home

    When you schedule a call with me, I’ll walk you through a clear, strategic plan tailored to your property and your goals. Together, we’ll review timing, pricing, and presentation so you can enter the market with confidence.

    Let's Talk

    Eric Raynor

    84 Leonard St, Belmont, MA, 02478

    84 Leonard St, Belmont, MA, 02478

    Call Us:

    617.546.4710

    Message Us:

    [email protected]

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